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Challenges Mompreneurs Face

A mompreneur, as by my definition, is a mom who strives to build a business while still serving as the primary caregiver for her children. As we all know, this role is both rewarding, challenging, and requires a balancing act.

I talk with many mompreneurs on a daily basis in masterminds, the online space, and 1-1 calls. This blog post outlines some of the obstacles that mompreneurs face and hopefully will help you with some suggestions to make your days a little easier while still being successful in launching your business.

  1. Your time is one of the most crucial aspects to your success. It’s important to plan your time well and plan your time to the best of your ability so it works for you. Plan your day based on kids quiet time so that you can complete specific activities when there is the least interruption time as possible. One way is to make calls during naptime.
  1. “Mom Guilt”….Let’s face it, we all experience it. We all attempt to balance being a mom and being a successful entrepreneur. It can be done! Quality time with your children is more important than quantity. Give your children quality time and focus on one item at a time. Make sure that your children know that they are loved and  that you work with your children on a daily basis. It can be challenging to work at home and set realistic expectations but it can also be rewarding. Four hours of blocked time is too much for a small child. We all know from past experiences of working in an office that there is much wasted time in meetings, with colleagues, and “water cooler” time. You are now in a position to eliminate about 4 hours of wasted time per day. IE. You can accomplish as much in 4-5 hours as you can in an 8 hour workday in a traditional office setting plus commute time.
  1. Setting boundaries within your personal relationships….Just because you work from home does not mean you are not working. As a mompreneur, you often find yourself interrupted by a spouse, family, or friends who may not understand that you are actually working out of the house. Household duties and lunchtime with friends can quickly become an issue unless you set appropriate boundaries. The best remedy is to be consistent and follow a schedule. Don’t feel guilty about setting boundaries with others in order to achieve your goals.
  1. When starting new business, there is a learning curve which comes with a ramp up period. Goal setting is extremely important in this stage. Its vital to set realistic goals for yourself with reasonable completion timeframes. Don’t be afraid to ask for help. Due to the learning curve, oftentimes, there are periods where we either choose to reinvest money earned back into our business or we have sporadic income for the first 1-2 years. This is normal but you will need to plan accordingly. It’s important to be conservative with purchases and organic, incremental growth will be achieved through consistency and repetition.
  1. Starting a business can come with many financial challenges unless it’s a rare situation where you are starting with seed money (which is a form of securities offered in which an investor invests capital in exchange for equity in the company). IE. They own a percentage of your company. It’s important to keep your work and personal money separate. Its best to explain to your significant other or your family the challenges that will come along with you building a business from scratch. Its vital that they understand that this will take some time and that they know that you need their support.

In closing, I want you to keep 3 things in mind. You can and will be a success through hard work and perseverance. You are a good parent and you are doing what’s best for your children and their future. The challenges you face are shared by many other moms so please don’t ever let feel alone or let this stop you. Joining a mastermind, educating yourself, getting connected to other mompreneurs, or finding a coach can help with your ramp up time. My programs help Moms build a business faster and with greater ease, ultimately, creating an environment for a  successful business. I am a single Mom and I’ve been helping Moms build profitable businesses for 7 years. During this time, I’ve been able to create a way to coach you to become a successful entrepreneur.