• Blog,  Boss Mom Tips,  Mom boss,  Parenting,  Uncategorized

    Being a Mom and an Entrepreneur

    Being a Mom and an Entrepreneur Being the founder of a startup, or an entrepreneur, is not an easy task, especially when you are a mom who is taking care of a toddler. Here are a couple of the ways your startup can begin and grow to the best it can be! Start with your obsession. Make sure that what you are developing is aligned with who you are and what you love. Can you see yourself working tirelessly every day and being the owner of this company? If the answer is no, don’t start with this business. Maybe something else is in the cards for you. If it is…

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  • Boss Mom Tips,  Uncategorized

    Why Moms Make the Perfect Entrepreneurs

    Are you a stay-at-home mom who is struggling to make ends meet? Does the idea of going back to work seem out of reach due to rising childcare costs? If this sounds like your life, have you thought about starting a business that allows you more freedom? Maybe you’re procrastinating due to lacking self-confidence. Maybe you aren’t sure where to begin. Either way, the first step is knowing you absolutely can become a mom entrepreneur. You already have the skills you need to run a successful business. You sharpen them every day. From Mom to Mompreneur: How Your Skills Can Help You Start a Business You Know How to Handle…

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    TalentNet Interactive 2016

    If you’re in the startup game and in the Austin area, you should really consider checking out TalentNet Interactive on March 11th. This event is looking to be a good opportunity for talent and talent seekers to make the connections they need to find that “love connection” job. The central topics of this talk are going to be about recruitment strategies and, specifically, how to use your brand as a company to find the best employees for your company atmosphere and situation. For those of you who have read some of our other blog posts, you’ll know that finding employees that fit into your company’s specific personality and brand is…

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  • Blog,  Uncategorized

    You Cannot Create Demand

    Marketing is one of the trickiest things to do when you are a startup. Marketing is an imprecise marriage of art and science and the rules of the marketing game are always changing with the winds of fashionability. What was marketing gold a year ago, may be just embarrassing and uncouth today. Understanding the complexities and limitations of your startups marketing strategy can seem like a daunting task but there are ways to simplify it. Simplifying your marketing is all about learning to put yourself into the right frame of thought. For you, your product is your baby. You’ve worked on it, you’re proud of it, you love it, if…

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    What Will Entrepreneurship Look Like In the Future?

    In spite of how I sometimes act on Twitter, I’m not one of the smartest people in the world. That’s beside the point. You don’t have to be a genius to notice some of the more important trends and take some guesses about where they’re leading and that is exactly what I’m going to do. I want to try to avoid massive, science fiction predictions as much as I can; anyone can guess that, in the future, we will replace our brains with computers and that verbal communication will be replaced with telepathy. I won’t embarrass myself by going there. Instead of turning this article into the lyrics of In…

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    Give Technology a Hug

    Have you ever taken some time to think about how technology has made hiring a lot easier? When I think about how much technology has enhanced the hiring game, it makes me thankful to be alive right now. How hard must it have been for recruiters in the past? Certainly, the internet is helpful, but imagine how it must have looked before the phone. Even doing the most basic recruiting tasks would have been an absolute nightmare. The world benefits from technology and us recruiters aren’t different. Even as we give thanks for all the technology we use so frequently, it’s worth taking some time to think about why we…

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    Avoiding Over-Filtering

    When you create a tool, you have some responsibility to make sure that people aren’t accidentally using it incorrectly, in ways that harm themselves or their businesses. That’s why I’m writing this post that warns recruiters and hiring managers about the dangers of becoming too reliant on filters in hiring platforms. Tools, like my company’s, make hiring faster and more effective, but they can also let hiring managers who aren’t careful lock themselves in a gated community. I’m talking about relying too much on using filters. Filters are one of those tempting tools that a hiring manager can use to put their job onto autopilot. After all, why bother wading…

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    Hiring Compatible Teammates

    Alright ladies and gentlemen, I hope you’re ready to retread some ground we haven’t seen since the days of watching saturday morning cartoons. Hold on for a second and let me tell you how one of the lessons from those halcyon days of sugary cereal and poorly made cartoons can help you make your business more effective; it’s time to talk about the power of friendship. Friendship is a strong word with a lot of different meanings. On one end, you have your facebook friends; the kind of people that are actually acquaintances but you call friends because… why not? On the other side of the scale you have your…

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  • Boss Mom Tips,  Moms in business,  Uncategorized

    Interesting Questions for Interviews

    Are you doing your interviews entirely by the book? If so, stop it. Interviewing should be a human experience that gives you an opportunity to examine not only the credentials of a potential hire but also who they are as a whole person. If all of your questions are just an exercise in data collection, you’ll save time and money just hiring off of resumes alone. As it turns out, asking common questions is a surefire way to get rehearsed answers out of a prospective hire. We’ve all been there and we all know how intimidating it can be to face down an interview. Rehearsing your answers so that you…

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    Lessons Learned From Lucey Fund

    Ian Lucey, the founder of Lucey Fund, a funding venture for startup businesses, has been touring startup hubs around the United States and posted about it over at Medium. The entire blog is worth reading but if you’re strapped for time, here are some lessons learned from Ian’s visit. Community matters A major takeaway from Lucey’s exploration is how startups benefit from the other startups around them. Even without factoring in how a strong, startup community can make talent acquisition easier for a business, simply having access to shared office space and opportunities to converse with peers can help startups navigate stormy waters. Based on Lucey’s assessment as a man…

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